People-first advisory for experience-led brands.

There was more in my professional career than just working between Marketing and Technology — working designing and deliverying experiences for more than 3000 foreigners. I started personalizing travel experiences through Airbnb, but I enjoyed it so much that I ended up running my own business later.

So now, I truly understand the importance to be up-to-date automating processes meanwhile we still take care about creativty. In my late years, I’ve worked on AI implementations, but I cannot let that come so easily when a human experience is in the middle.

This is why I have founded the Experience Department — where I help businesses align strategy, operations and MarTech with the real human experience behind the brand.
Exclusively designed for industries where people, emotion and experience matter most.
From travel experiences to music festivals.