MarTech · Business Analysis · Audience Engagement
Fluent in English, Spanish and Portuguese

DEBBIE SALAZAR

I studied Marketing & Advertising, but started my career in tech — which led me into MarTech.

Since then, I’ve worked across 120+ use cases, 700+ user stories and 20+ successful implementations, supporting teams in building structured, scalable solutions.

I’ve also been involved in AI-related projects, gaining hands-on experience in how emerging technologies integrate into marketing ecosystems.

My focus is helping teams connect strategy, technology and audience experience.

HOW I WORK

Discovery & Requirements

  • aligning business goals with platform capabilities
    • defining clear functional and technical requirements
    • improving processes before automating them

Strategy & Advisory

  • aligning technology with business goals

  • supporting stakeholder communication

  • bridging the gap between vision and execution

Execution & Delivery

  • writing user stories based on real needs

  • supporting product ownership and agile environments

  • prioritising high-impact work

  • helping teams stay aligned across functions

  • UX best practices

KEY ACHIEVEMENTS

  • 2019- 2023: Top 5 Airbnb Experiences in Argentina for 4 consecutive years (4.9★ average rating).

  • Designed & delivered 290+ personalised cultural experiences

  • Built processes and scalable documentation recognised with an innovation award in 2024

all my portfolio here

Now based in Australia focusing on MarTech projects for Live Experiences.